TERMS OF SERVICE

Last updated: March 18, 2026

These Terms of Service ("Terms") govern your access to and use of THE ADS ENGINE platform ("Service"), operated by PAJ Strategies (trading as THE ADS ENGINE) ("Company," "we," "us," or "our"). By creating an account or using the Service, you agree to these Terms in full.

1. Eligibility and Account Registration

You must be at least 18 years old and legally capable of entering a binding contract to use the Service. You must provide accurate and complete information when creating your account and keep it updated. You are responsible for all activity that occurs under your account credentials.

Geographic Restrictions and Sanctions Compliance: The Service is available only in countries where we actively operate. We do not offer the Service in jurisdictions subject to comprehensive trade sanctions imposed by the United States (OFAC), the United Kingdom (OFSI), or the European Union — including but not limited to Cuba, Iran, North Korea, Syria, and the Russian Federation — or in jurisdictions with data localization requirements incompatible with our infrastructure, such as the People's Republic of China. You represent and warrant that you are not located in, and are not a national or resident of, any sanctioned country, and that you are not listed on any government list of prohibited or restricted parties. If your country is not available during signup, we do not currently support your jurisdiction.

2. The Service

THE ADS ENGINE provides a SaaS platform that automates Google Ads campaign management, generates AI-powered ad copy, and provides performance analytics and reporting. Features vary by subscription tier as described on the pricing page.

We do not guarantee specific search engine rankings, traffic volumes, or lead generation results. SEO outcomes depend on many factors outside our control, including search engine algorithm changes, competitor activity, domain authority, and market conditions. Results vary significantly across industries, locations, and business types.

3. Subscription, Billing and Cancellation

Subscriptions are billed monthly or annually in advance, processed by Stripe. By subscribing, you authorize Stripe to charge your payment method on a recurring basis.

You may cancel at any time from your dashboard, effective at end of the current billing period. No partial refunds for unused time, except where required by consumer protection law.

All new accounts include a 14-day free trial. You will not be charged during the trial. After the trial, subscription billing begins automatically unless cancelled.

EU Right of Withdrawal: If you are a consumer in the European Economic Area, you have the right to withdraw from this contract within 14 days of purchase without giving any reason, as provided by the Consumer Rights Directive (2011/83/EU). However, by using the Service immediately upon signup, you expressly consent to the performance of the contract beginning before the end of the withdrawal period and acknowledge that you will lose your right of withdrawal once the Service has been fully performed. The 14-day free trial provides an equivalent or greater opportunity to evaluate the Service before commitment.

Taxes: All prices shown are exclusive of applicable taxes. VAT, GST, or other local sales taxes may be added at checkout as required by law in your jurisdiction. Tax calculation and collection is handled by our payment processor, Stripe.

Auto-Renewal Notice (California): YOUR SUBSCRIPTION WILL AUTOMATICALLY RENEW AT THE END OF EACH BILLING PERIOD AT THE THEN-CURRENT RATE UNLESS YOU CANCEL BEFORE THE RENEWAL DATE. You may cancel at any time from your account dashboard or by contacting support@theadsengine.com. No refunds are provided for partial billing periods, except where required by applicable consumer protection law.

4. Acceptable Use

You agree not to use the Service to:

  • Publish content that is illegal, defamatory, harassing, or fraudulent.
  • Impersonate any person or entity.
  • Attempt unauthorized access to the Service or other users' accounts.
  • Scrape or reverse-engineer the Service without our written permission.
  • Violate any applicable law, regulation, or third-party rights.
  • Use the Service for spam, phishing, or deceptive practices.

We reserve the right to suspend or terminate your account, without prior notice and without liability for refunds, if we reasonably determine that you have violated these acceptable use requirements. We may also remove any content that violates these Terms.

5. AI-Generated Content and EU AI Act Disclosure

The Service uses artificial intelligence (Anthropic Claude) to generate blog content. You acknowledge:

  • AI-generated content may occasionally contain inaccuracies or errors.
  • You are responsible for reviewing content published under your account.
  • In compliance with the EU AI Act (Regulation (EU) 2024/1689), AI-generated content may be disclosed as AI-assisted on individual blog posts.
  • Anthropic does not use API inputs to train its models under our commercial agreement.

Content Review Obligation: You are responsible for reviewing all AI-generated content before it is published on your blog. AI-generated content may contain factual inaccuracies, outdated information, or unintended statements. You assume full responsibility for all content published on your blog subdomain, including any third-party claims of defamation, copyright infringement, or misleading statements. We strongly recommend reviewing each article before publication.

Content Accuracy: While we employ multiple quality checks including AI-assisted fact verification, AI-generated content may contain inaccuracies. Client is responsible for reviewing published content and notifying us of any errors for prompt correction. We will endeavour to correct reported inaccuracies within 5 business days of notification. Persistent or material inaccuracies that are reported and not corrected may be grounds for a service credit at our sole discretion.

6. Intellectual Property

Content generated by the Service on your behalf is owned by you upon payment of applicable fees. You grant us a non-exclusive licence to host, display, and deliver that content as part of the Service. THE ADS ENGINE name, logo, and platform software are our intellectual property.

7. Content Ownership

All blog content generated by the Service on your behalf is owned by you, the customer. This includes articles, landing pages, and any written content published to your blog subdomain. Ownership transfers to you upon payment of applicable subscription fees for the billing period in which the content was created.

You may export your content at any time from your dashboard, in HTML or Markdown format, regardless of your subscription status.

Platform Display License: Upon publication, you grant THE ADS ENGINE a perpetual, worldwide, royalty-free, non-exclusive license to host, display, cache, and distribute Content published on the Platform, including for the purposes of operating the Platform and search engine indexing. This license terminates upon cancellation of your subscription and deletion of your content.

What you own: All content generated on your behalf — articles (text and HTML), landing pages, and any written content published to your blog subdomain. You also own lead submission data and keyword research data. Ownership transfers to you upon payment of applicable subscription fees for the billing period in which the content was created.

What we own: THE ADS ENGINE platform code, templates, design system, and AI prompt engineering remain the intellectual property of PAJ Strategies. This includes all software, campaign management, analytics infrastructure, and the proprietary ads automation pipeline. Nothing in these Terms grants you a licence to the underlying platform technology.

8. Data Export

You may download your data at any time from the Export section of your dashboard. Available exports include:

  • Articles — all published blog content in HTML and/or Markdown format.
  • Leads — all lead form submissions as CSV (name, email, phone, source page, date).
  • Keywords — all researched keywords with volume, difficulty, and cluster data as CSV.
  • Everything — a single ZIP archive containing all of the above.

Data export is available during your active subscription and for 45 days following cancellation. After the 45-day retention period, data is permanently deleted and cannot be recovered.

9. Cancellation and Data Retention

When you cancel your subscription:

  • Your blog remains accessible until the end of your current billing period.
  • After your billing period ends, your blog goes offline but your data is preserved for 45 days.
  • During the 45-day retention period, you can log in to your dashboard to export your data.
  • At day 30 after cancellation, we send a reminder email that permanent deletion is approaching.
  • At day 45, all content, leads, keywords, analytics, and branding data are permanently deleted.
  • Your Stripe billing record is retained for legal and accounting compliance.

Reactivation: You may reactivate your account at any time within the 45-day retention window. All your data, content, and settings will be fully restored. After the 45-day window, reactivation starts you as a new customer with fresh onboarding.

10. Data Processing Agreement (DPA)

When we process personal data on your behalf (e.g. lead form data), we act as Data Processor and you act as Data Controller. By accepting these Terms, you also accept our DPA. Key provisions:

  • We process lead data only on your documented instructions.
  • We maintain appropriate technical and organisational security measures.
  • We notify you of any personal data breach within 72 hours of becoming aware.
  • We will notify you at least 14 days in advance of changes to sub-processors.

For the full DPA text: legal@theadsengine.com.

11. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY SHALL NOT EXCEED THE FEES YOU PAID IN THE THREE (3) MONTHS PRECEDING THE CLAIM. WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR BUSINESS INTERRUPTION.

Australian Consumers: Our goods and services come with guarantees that cannot be excluded under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010). Nothing in these Terms purports to modify or exclude the conditions, warranties, and undertakings implied by the Australian Consumer Law. To the extent our liability cannot be excluded, it is limited to re-supplying the services or paying the cost of re-supply.

New Zealand Consumers: Nothing in these Terms excludes, restricts, or modifies any consumer rights under the Consumer Guarantees Act 1993 that cannot be excluded, restricted, or modified by agreement.

13. Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond the reasonable control of that party, including but not limited to: natural disasters, acts of government, internet or telecommunications failures, power outages, third-party service provider outages (including but not limited to hosting, payment processing, and AI service providers), cyberattacks, pandemics, or acts of war. The affected party shall use reasonable efforts to mitigate the effects of such event and resume performance as soon as practicable.

14. Indemnification

You agree to indemnify, defend, and hold harmless THE ADS ENGINE, its officers, directors, and employees from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use of the Service in violation of these Terms; (b) any content you provide to the Service that infringes third-party intellectual property rights; (c) your violation of any applicable law or regulation; or (d) any third-party claims arising from content published on your blog subdomain.

15. Modifications to the Service and Terms

We may modify, suspend, or discontinue the Service with reasonable notice. Material changes to these Terms will be communicated by email or prominent platform notice. Continued use after changes constitutes acceptance of the updated Terms.

16. Governing Law and Disputes

These Terms are governed by the laws of England and Wales. Disputes shall first be attempted to be resolved by good-faith negotiation. If unresolved within 30 days, disputes are submitted to the exclusive jurisdiction of the courts of England and Wales.

Nothing in these Terms affects any statutory rights that you may have as a consumer under the laws of your country of residence that cannot be excluded or limited by contract. If you are a consumer in the European Economic Area, you retain all mandatory consumer protection rights granted by the laws of your country of residence.

If you are a consumer in the European Union, you may also use the European Commission's Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr.

Questions about these Terms: legal@theadsengine.com

17. Blog Advertising Policy

Properties managed through THE ADS ENGINE platform do not carry any third-party advertising, sponsored content, or affiliate links by default. Your campaigns exist solely to serve your business — to drive traffic and conversions for you.

We will never place advertisements on your blog without your explicit written consent. If you opt in to a revenue-sharing advertising program (available separately), those arrangements will be governed by separate written terms.

All revenue generated from any opt-in advertising arrangements will be shared according to the terms of that separate agreement.

18. General Provisions

Entire Agreement: These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and PAJ Strategies regarding your use of the Service and supersede all prior agreements, understandings, or representations.

Severability: If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

Assignment: You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without restriction, including in connection with a merger, acquisition, or sale of assets. Any attempted assignment in violation of this section is void.

Waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by an authorised representative of PAJ Strategies.